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Consumer Behaviour: A European Perspective (Paperback)

Author: by Gary J. Bamossy, Soren Askegaard, Michael Solomon, Margaret Hogg
Price £40.49
Publisher FT Prentice Hall; 3Rev Ed edition (23 Mar 2006)
Publication date 22 May 2007
ISBN 0273687522
Publication synopsis Consumer Behaviour- A European Perspective 3rd edition provides a comprehensive, lively, contemporary and practical introduction to consumer behaviour. It shows how research and concepts in this subject can inform and be applied to broader/strategic marketing issues. The unique five-part micro-to-macro wheel structure takes a multi-disciplinary approach to the discussion of consumer behaviour theory and applications, and includes the latest trends and demographic data for profiling European consumers. This book is ideal for second and third year undergraduate marketing students, or those students taking a consumer behaviour module as part of a business course.

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