Green Paper on promoting the tastes of Europe

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Price FREE Publisher European Commission Publication date 14 July 2011 ISBN COM(2011) 436 final

Publication synopsis The European Commission has today launched a debate on the future of promotion and information schemes for EU agricultural products. With the publication of a Green Paper on these issues, the Commission is looking at how to shape a more targeted and more ambitious strategy for the future, which will make clearer to consumers – both in the EU and beyond - the quality, traditions and added-value of European agricultural and food products - on promotion measures and information provision for agricultural products: a reinforced value-added European strategy for promoting the tastes of Europe.

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