The Understanding China training programme 2010 launched!

30 employees of business intermediary organisations from across Europe can become experts on China, thanks to the “Understanding China” training programme

Following  the successful experience of the first cycle,  the Understanding China programme is launching its second annual training cycle, aimed at business intermediary organisations - such as Chambers  of Commerce,  trade promotion agencies, sectoral associations, etc.  - wishing to deepen their knowledge on China.

The idea is to provide people that are already helping companies in their internationalisation process on the Asian market (specifically China) with more in-depth and practical knowledge.

The programme is organised in 4 modules taking place both  in the EU and in China.  Training courses will be complemented by various practical and social activities to encourage the exchange of best practices, foster networking and deepen the understanding of China.

All necessary information (e.g.: timing, eligibility criteria, etc.) and the application form can be found on  the Understanding China website. The programme covers all costs related to the training, except for travels and a standard registration fee (500€).  Deadline for applications is 30 April.

Why China?
Over the past decades, China emerged as one of the most important and attractive markets in the world.  Doing business with Chinese companies certainly offers vast opportunities, but at the same time  poses  some  problems  and  challenges  especially  for  small  and  medium  size  enterprises (SMEs) that are eager to enter and operate on that market.  The Understanding China programme aims  to  help  European  companies  better  understand  the  Chinese  economy  and  increase  their competitiveness on that market.

In  addition to  the  training  programme,  Understanding  China  also  encourages policy dialogue involving  different  EU  stakeholders. This includes high-level international conferences, SME roundtables, a  "China Advisory Council" and an interactive  "China  Ideas Community"  that brings together and evaluates Europe's research on China.

Understanding China is a programme co-funded by the European Commission and implemented by EUROCHAMBRES together with Friends of Europe, University of Antwerp Management School, Unioncamere, ACFCI, Rotterdam Chamber of Commerce, Madrid Official Chamber of Commerce, Hamburg Chamber of Commerce, Czech Chamber of Commerce, Stockholm Chamber of Commerce, Malta Chamber of Commerce and Enterprise, and EUobserver.com.