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EU set to strengthen data protection rules

11 April 2016, 23:57 CET
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EU set to strengthen data protection rules

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(BRUSSELS) - The EU is set to give the final nod to a legislative package on reform of its data protection rules, following first reading adoption by the Council.

The data protection reform package aims at updating and modernising existing EU data protection rules.  It includes two legislative instruments: the general data protection regulation (intended to replace directive 95/46/EC) and the data protection directive in the area of law enforcement (intended to replace the 2008 data protection framework decision).

This formal adoption comes after a compromise agreed with the European Parliament last December, and it paves the way for final adoption by the European Parliament at its plenary session in April.

General data protection regulation 

The general data protection regulation aims at enhancing the level of data protection for individuals whose personal data is processed and increasing business opportunities in the digital single market including through reduced administrative burden.  

An enhanced level of data protection 

The principles and rules on the processing of personal data of individuals must respect fundamental rights and freedoms, notably the right to protection of personal data. These strengthened data protection rights give data subjects (the individuals whose personal data is being processed) more control over their personal data: 

  • more specific rules allowing data controllers (those responsible for the processing of data) to process personal data, including through the requirement for the consent of the individuals concerned.
  • easier access to their personal data.
  • better information about what happens to personal data once it is shared. This includes informing individuals about their privacy policy in clear and plain language, which can also be done via standardised icons.
  • a right to erase personal data and "to be forgotten". This enables, for example, subjects to require the removal, without delay, of personal data collected or published on a social network when the individual was still a child.
  • if a youngster of below 16 years wishes to use online services, the service provider has to try to verify that parental consent has been given. Member states may lower this age ceiling without going below 13 years.
  • a right to portability, facilitating the transmission of personal data from one service provider, such as a social network, to another. This will not only increase data protection rights but also enhance competition among service providers.
  • a right to object to the processing of personal data relating to the public interest or to legitimate interests of a controller. This right covers the use of personal data for the purposes of 'profiling'.
  • common safeguards covering the processing of personal data for archiving purposes where that is in the public interest and for scientific and historical research or statistical purposes.

To ensure proximity of legal redress, data subjects have the right for a decision of their data protection authority to be reviewed by their national court, irrespective of the member state in which the data controller is established. 

Increased business opportunities in the digital single market 

The regulation provides for a single set of rules, valid across the EU and applicable both to European and non European companies offering on-line services in the EU. This avoids a situation where conflicting national data protection rules might disrupt the cross-border exchange of data. It also provides for increased cooperation between member states to ensure coherent application of the data protection rules across the EU. This will create fair competition and will encourage companies, especially small and medium-sized enterprises, to get the most out of the digital single market. 

To reduce costs and provide legal certainty, in important cross-border cases where several national supervisory authorities are involved, a single supervisory decision is taken. This one-stop-shop mechanism allows a company which is active in several member states to deal only with the data protection authority in the member state of its main establishment. This mechanism also provides for a single decision applicable to the entire EU territory in case of disputes.  

With a view to reducing administrative costs, the regulation applies a risk-based approach: data controllers can implement measures according to the risk involved in the data processing operations they perform. Different businesses have different activities and the risks of such activities in terms of privacy can vary. The regulation  does not set out a no one-size-fits all solution: the stronger the risks of the activities for the personal data, the more stringent the obligations.  

More and better tools to enforce compliance with the data protection rules 

The regulation provides a range of measures to increase the responsibility and accountability of data controllers in order to ensure full compliance with the new data protection rules. Data controllers must implement a number of security measures, including the requirement in certain cases to notify personal data breaches. To future-proof the regulation, the principles of data protection by design and by default are introduced. Public authorities and those companies that perform certain risky data processing must designate a data protection officer to ensure compliance with the rules.  

Data subjects, and in certain conditions, data protection organisations can lodge a complaint with a supervisory authority or seek judicial remedy in case the data protection rules are not complied with. Data controllers can face maximum fines of up to €20 million or 4% of their global annual turnover.  

Guarantees on the transfer of personal data outside the EU 

The regulation lays down the rules for transferring personal data to third countries and international organisations. Transfers may take place provided that a number of conditions and safeguards are met, in particular where the Commission has decided that an adequate level of protection exists. New adequacy decisions will have to be reviewed at least every 4 years. Existing adequacy decisions and authorisations remain in force until amended, replaced or repealed.  

Data protection directive in the field of law enforcement 

This directive is aimed at protecting personal data processed for prevention, investigation, detection or prosecution of criminal offences or the execution of criminal penalties, including the safeguarding against and the prevention of threats to public security.  

It is crucial to ensure a consistent and high level of protection of personal data of individuals while at the same time facilitating the exchange of personal data between law enforcement authorities in the different member states.  

Broader scope of application 

In addition to covering activities aimed at preventing, investigating, detecting and prosecuting criminal offences the new directive has been extended to cover the safeguarding and prevention of threats to public security.  

The new directive would apply to both the cross-border processing of personal data as well as the processing of personal data by the police and judicial authorities at purely national level. The framework decision, which will be replaced, covered only cross-border exchange of data.  

Data subject's rights 

The rules strike a balance between the right to privacy and the need for the police not to reveal that data is being processed at an early stage of an investigation. However, the text lists the information that the data subject is always entitled to receive in order to protect his or her right if they fear that an infringement of their data has taken place. 

The new rules will also cover the transfer of personal data to third countries and international organisations.  

Compliance 

The new directive foresees that a data protection officer is appointed to help the competent authorities to ensure compliance with the data protection rules.  

Another tool to ensure compliance is impact assessment. Where a type of processing is likely to result in a high risk for the rights and freedoms of individuals the competent authorities must carry out an assessment of the potential impact of a certain processing, in particular when using new technology. 

Monitoring and compensation 

The text of the directive is aligned with the text of the regulation in order to ensure that in broad terms the same general principles apply. In addition, the rules on the supervisory authority are to a large extent similar because the supervisory authority established in the general data protection regulation can also deal with matters falling under the directive. The new directive would also grant data subjects the right to receive compensation if they have suffered damage as a consequence of a processing that has not respected the rules.                     

Next Steps 

The European Parliament is expected to vote in second reading at its plenary session next week, on Thursday 14 April, thus approving the Council's position at first reading without amendments and completing the legislative process.

Afterwards, the legal texts will be published in the Official Journal of the EU.

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