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5 Powerful Digital Marketing Tactics That Will Take Your Accountancy Firm Forward

28 August 2017, 15:36 CET

Investing heavily in marketing methods to make an accountancy firm a success can often prove to be costly. However, with the right marketing strategy on the table along with some excellent digital marketing tactics, those costs are quickly lowered.

Consider the following tactics if you're looking to promote your new accountancy firm without the enormous overheads.

Mobile Marketing with Responsive Websites Boosts SEO – Mobile Marketing

It's clear that mobile devices are playing a significant role when it comes to marketing these days. Nearly everyone has a mobile device that gives them the ability to use search engines and connect to websites that are mobile responsive when on the go.

Optimizing your website for mobile devices is the only way you'll be able to attract mobile users. Nearly 90% of local mobile users search for local businesses every week, so it's important you get your website mobile-friendly. Also, search engines are now penalizing sites that don't have basic responsive features, so it should be at the top of your list of things to do when it comes to starting a mobile marketing campaign.

Help Your Clients with Helpful Guides – Content Marketing

You have an instant advantage when it comes to content marketing. You have knowledge when it comes to accountancy and that can easily be shared among small businesses who seek help. By starting a blog, you can post regular content that provides helpful guides to local businesses in your area. This will instantly put you at the top of local business lists for accountancy services.

Use Pay Per Click Campaigns for Instant Traffic - PPC Marketing

One of the easiest routes to take your accountancy firm forward is to take advantage of PPC marketing businesses such as Google AdSense. Google AdSense will display your advertisements on consumers websites and it will give you an instant flow of visitors to your website. Ultimately, this route could be the answer to a lack of clients.

Use Your Content Marketing Efforts with Social Media Marketing

If you have an online masters in accounting (online MACC) you'll also have an advantage when it comes to social media marketing strategies. By using content marketing and social media combined, you'll be able to provide content to your audience that's going to set you apart from your competitors.

Depending on how much effort you make with social media and your content marketing efforts will, of course, depend on how much of a success your marketing strategies are. However, even spending an hour or two every week engaging with your audience could be enough to land your biggest client yet.

Take Advantage of Marketing Automation Tools

One very effective way of marketing these days with little effort is to take advantage of marketing automation tools. For example, when it comes to social media marketing, there are tools you can take advantage of that will automatically post content to your pages so you don't have to.

The above are just some of the many powerful marketing techniques that your accountancy firm should take advantage of if you're trying to take it to the next level.

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