Will the Olympics win the race against negative online PR?
From the outset, the Olympic committee have been on the defensive to combat the negative press born out of a series of teething problems.
The private contractor, G4S, failed to recruit enough staff to handle the Games security; then there was the flag blunder, where South Korea’s flag was displayed next to the names of the North Korean women’s football players on the stadium's big screen; and now there are hundreds of empty prime location seats at sporting events despite the fact that they were supposedly sold out.
If an event, under the scrutiny of the world press, can make mistakes it could happen to your business too. But don’t fear, plan for the best and strategize for the worst.
Every business with an online PR agenda should consider and establish a damage limitation strategy, in case an instance of negative press occurs.
Online PR is the perfect medium to spread the word, and with an ever-growing online environment, more voices than even can be heard across a spectrum of platforms, with instant amplification. By taking this into account any fall-out from negative perceptions can be handled with precision over panic.
Consider
this straightforward method to ensure you stay one step ahead of a PR crisis:
- Be prepared by tracking your
coverage so that you can act quickly.
- Assess the situation to provide a clear picture of the article’s impact
before reacting.
- Don’t bury your head in the sand, it’s generally best to tackle the
comments and provide a response.
- Be strategic by spinning a negative with a positive.
Despite a shaky start, the Olympics will be legendary with a little help from
their social media offerings. ‘Team GB’ Facebook updates are ensuring that the
positives will emerge victorious.
Business across the UK can take control of their online reputation by communicating to vast audiences through the use of online PR.
PR Fire is a leading online public relations and marketing service that will help you to connect with consumers, media and bloggers to shout about a new product, launch a service or simply raise the profile of your company or organisation.
There are different services for different business needs – free and paid for:
- Upload press releases
- Send your news to the media outlets you want to target
- Get help and advice to write your release
Every press release is optimised
to be ‘search engine friendly’, which increases link and engine visibility and
provides the attention that your news deserves.
Visit www.prfire.co.uk for more information.
Media Contact Details
Name: Gemma Gould
Company Name: PRFire
Town: Preston
Country: United Kingdom
Telephone Number: 01772 781 840
Email:
gemma@prfire.co.uk
