Managing the Social Media Minefield in Your Business
According to a recent study by Forbes*, 94% of businesses incorporating Social Media into their marketing strategy and Twitter membership now approaching the 300 million mark (CMS Wire**), businesses must ensure they have the right resources internally to communicate effectively to this eager audience.
Many businesses favour utilising employees over outsourcing social media requirements. As long as the business has a clearly defined social media strategy in place, employees can be shaped to make the best brand ambassadors.
However, brand reputation can be easily damaged at the hands of hasty comments made by unprepared and untrained staff, so take control and provide employees with the right tools for the job.
Businesses should firstly ascertain each employee’s level of competency and separate them into training groups:
- Digitally astute
- Digitally self-taught
- Reluctant digital adopters
- Digital resister
- Digitally clueless
By doing so these employees will get the right balance of knowledge and skill and the business can decide where the training focus should lie.
Employees should be given guidelines on:
- When they can and can’t
speak on behalf of the company
- Examples of behaviour and harassment that will not be tolerated
- Expressing personal opinions about the company
- Information that employees are never allowed to share
Businesses would also benefit from giving employees the rationale behind their social media strategy, including:
- Which platforms will be
utilised?
- How the user will engage with these platforms?
- How the business will benefit from using Social Media?
- What the company’s goals are?
Custard Media is a leading social media agency with the expertise to help you to expand your strategy and connect with your social audience, launch a service, or simply raise the profile of your company or organisation.
There are several Social Media techniques for different business needs, including:
- Social bookmarking
- Viral video
- Link baiting
- Facebook promotion
- YouTube optimisation
Visit www.custardmedia.com for more information.
* Forbes
**CMS Wire
ENDS
Media Contact Details
Name: Gemma Gould
Company Name: Custard Media
Town: Preston
Country: United Kingdom
Telephone Number: 01772 781 840
Email: gemma@custardmedia.co.uk
