Almost A Third of Adults Watch Online Video Each Week
The recession and new developments in technology have affected the way Britons spend their daily lives, so much so that more people watch online video.
According to a survey by Touch Points4, consumer habits have been changed by the difficult economy and now 29% of adults watch video online every week compared to only 20% in 2010. This equates to each person watching on average 18 minutes of online video a day; up from four minutes a day two years-ago.
The study, conducted by Ipsos MediaCT, revealed that Britain’s society is increasingly multi-tasking its media use watching television online and using mobiles to access the Internet.
Findings showed that 39% of all adults and 59% of 15-24 year-olds use their mobile phones to access the web every week. This has risen from 16% and 34% in 2010. And people are increasingly media multi-tasking with 79% of adults using two or more media in the same hour.
Over 5,500 adults aged over 15 were surveyed as part of the research.
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ENDS
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· Name: Video Tile
· Company Name: Video Tile
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· Email: sales@videotile.co.uk
