3 Successful PR Stunts in 2012

There have been many firms that have attempted to enhance their marketing efforts this year with a PR stunt and many have proved successful. PR stunts can either be set up by amateurs or professionally organised and the most effective ones have involved creativity and news value.

Here are 3 of the most successful PR stunts in 2012:

Tesco

The latest brand to try and boost its marketing with a stunt is supermarket giant Tesco. The business has gone back in time to create a 1960s-style one-off store. The store, which has been remodelled to replicate a 1966 Brixton branch, has the look and feel of a supermarket in the 60’s era.

The PR stunt involved checkout assistances wearing mock-up uniforms from the age as well as having their hair in the typical bouffant style. And it even allows customers to purchase confectionery from that period but it mostly comprises empty tins and packets.

Mandiri

A new cab company attracted headlines across the world when it advertised itself to the super-rich in Indonesia but it later turned out to be an elaborate PR stunt. Wealthy residents were led to believe that they could take a ride in some of the world’s fastest super cars.

MM Cabs claimed to offer rides in Ferraris and Porsches for people who wanted to enjoy a luxury lifestyle and it proved extremely successful as many residents tried to book a car. It was only after they tried to enquire that it was revealed to be an ornate hoax; the cab firm never existed and it was in fact a marketing campaign by a bank called Mandiri.

The PR stunt cost the organisation £135,500 but attracted millions of viewers and coverage in various media outlets.

Kony

Kony 2012 was a short film created by a charity group called Invisible Children. Published back in March this year to promote the charity’s ‘Stop Kony’ movement, it went completely viral. The film had over 86 million views on YouTube, over 16.6 million views on Vimeo and the internet exposure was so phenomenal that the website soon crashed due to widespread hits.

Many have argued however that it was just a form of PR to encourage people to donate money to the organisation. After the video went viral, many people started to investigate the firm and it was revealed that only 32% of the money raised went to direct services.

So how can you create a positive publicity stunt? Examples include:

·         Press conference

·         Organised protest

·         World record attempts

·         Ground breaking knowledge

 Visit Custard Media today for more information and help with your online PR. As a full service digital agency, they can help you build positive brand awareness as well as improve your business’s SEO.

ENDS

Media Contact Details
Name: Gemma Gould
Company Name: Custard Media
Town: Preston
Country: United Kingdom
Telephone Number: 01772 781 840
Email: gemma@custardmedia.co.uk