European Mobile Market Scenario to 2012
21 October 2008
by companiesandmarkets
-- last modified 22 October 2008
European Mobile Market Scenario to 2012 is an extensively researched objective analysis on the growing marketplace for mobile handset industry in the. The report discusses the impact of technology on the mobile market and anticipates the future direction of key segments of the market
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| Price |
£857 |
| Publisher |
companiesandmarkets.com |
| Publication date |
29 May 2008 |
| Available from |
Dispatched and sold by companiesandmarkets. |
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European Mobile Market Scenario to 2012 is an extensively researched objective analysis on the growing marketplace for mobile handset industry in the. The report discusses the impact of technology on the mobile market and anticipates the future direction of key segments of the market.
This report will help the clients to analyze the leading-edge opportunities critical to the success of the growing mobile handset market in Europe. The analysis given in the report is supplemented with the statistical facts and helps handset manufacturers, service providers, and investors navigate the evolving market of mobile handsets in Europe.
Markets Covered
This section covers the industry background, overview and number of operators in each region of the European mobile device and handset market. The report covers Bulgaria, Denmark, Finland, France, Ireland, the Netherlands, Poland, Turkey, the UK, Czech Republic, Germany, Hungary, Italy, Russia, Spain and Ukraine.
Market Analysis
The European mobile market, despite saturation (most of the region’s markets had exceeded 100% penetration at the end of 2007), continues to grow. Data ARPU has been resilient despite promotions lowering the price of SMS services, which alone can account for up to 90% of total data revenue. Operators have successfully focused on migrating subscribers to 3G, while GSM growth has been flat or minimal, though until flat-rate data plans become common, the expensive 3G services will remain under-used.
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