Drivers and barriers for mobile broadband in Western Europe
21 October 2008
by companiesandmarkets
-- last modified 21 October 2008
In Western Europe, the mobile broadband market has grown sharply in recent months and this trend is expected to continue
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| Price |
£950 |
| Publisher |
companiesandmarkets.com |
| Publication date |
30 June 2008 |
| Available from |
Dispatched and sold by companiesandmarkets. |
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In Western Europe, the mobile broadband market has grown sharply in recent months and this trend is expected to continue. This report assesses what is driving the market and the potential barriers to uptake.
Among the key messages of the report are:
- The key driver is a combination of high-speed packet access (HSPA), USB modems and simplified pricing
- HSPA has delivered on the promise of 3G, but a mobile network still can’t compete with fixed
- The USB modem (or dongle) will remain the key device for access
- A portfolio of simple tariffs maximises the target audience, but the mobile premium remains a harsh reality
For more info and to buy this report, visit partner retailer's website
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