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Data to Drive Change at the Top Among European Enterprises

09 February 2015
by begbiestraynor -- last modified 25 February 2015

Data and the ways in which it can be rendered useful for enterprise purposes looks set to drive change at top levels of organisations across Europe if current trends continue.


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The phenomenon of Big Data has been one of the more talked about and impacting developments in enterprise circles over the past several years and growth in the field continues to gather pace. At present, responsibility for focussing big data analytics efforts and managing the associated processes has tended to fall to Chief Information Officers (CIOs). However, there is a growing consensus among CIOs themselves that enterprises would be better served by having dedicated Chief Data Officers (CDOs) appointed to take charge of data-related matters.

According to a recent study commissioned by Experian, expectations are that more and more CDOs will indeed be appointed at enterprises across Europe as use of data becomes an increasingly central part of the ways in which organisations look to compete and deliver improved services.

A key concern among CIOs was found to be that enterprises without a CDO would struggle to maximise the potential of data being gathered and compiled, which is expected to increase very considerably in both variety and volume over the next few years.

In all, 90 per cent of the CIOs quizzed on the subject on behalf of Experian said they consider data to be changing the way their organisations are doing business and 76 per cent said they'd like to see a CDO appointed to take over leadership of the discipline at board level. Furthermore, sizable minorities of CIOs (43 and 42 per cent respectively) believe that their organisations are already missing out on revenues and not engaging as well with customers as they might be because they don't have a CDO.

According to CIOs, the key reasons why their employers are struggling or indeed failing to take full advantage of the potential of big data boils down to a few essential issues. Perhaps inevitably, a relative lack of budgetary flexibility is believed by 51 per cent of information officers to be hindering efforts in the context of big data. Meanwhile, 47 per cent feel that their organisation has failed to fully adapt to the growing volumes of data being made available and the same proportion cited a lack of understanding on key data-related subjects as a key issue and a reason for opportunities being missed.

It remains to be seen how many CDO positions are created at boardroom levels at major European enterprises but there looks sure to be a significant increase over the course of 2015. One organisation to have already appointed a chief data officer is Deutsche Bank, which made JP Rangaswami its first CDO in November 2014.

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