European Business (paperback)

Author: Richard Welford (Author), Kate Prescott (Author), Simon Mercado (Author, Editor)

Price £35.09 Publisher FT Prentice Hall Publication date 15 May 2007 ISBN 0273646001

Book synopsis: This text examines the question of how the future of the European Union will affect organisations operating in member states. The business environment in Europe continues to change as the moves toward integration gathers pace. It is inevitable that this new environment will present new challenges to key players and businesses operating in Europe. This text therefore provides a comprehensive and general overview of the key topics for students who need to understand the complexities of the EU. In addition to addressing the present and likely future issues, each chapter contains discussion questions, a case study and questions on the case to test the students' understanding of the topics covered.

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