Europe Online

When it comes to the Internet and e-business, Europe is no "old world." The continent represents a vast and growing opportunity. From mature populations in Finland and the UK, to the emerging new markets of Estonia and Poland, 800 million people are migrating online. Find out what you need to know about this complex market in eMarketer's new Europe Online report.

Price $1295 Publisher eMarketer Publication date 01 March 2004 Available from Dispatched and sold by marketresearch.

Additional Information

Attention: Anyone with Business or Investments in Europe.

The Europe Online report provides top-level data and comparative estimates on both the maturing Western European and growing Central and Eastern European markets. Highlights from the report's coverage include in-depth looks into the following topics:
* Information and Communications Technology (ICT)
* Digital Access Index (DAI)
* Internet Infrastructure
* Internet Users and Access
* Broadband
* Wi-Fi
* Mobile Internet
* Most Popular Web Sites in Europe
* The New European Union (EU) Member States
* And more...

In addition to continental and regional coverage, the report gives detailed information on specific countries in Western and Eastern and Southern Europe including:
* Austria
* Belgium
* Denmark
* Finland
* France
* Germany
* Greece
* Iceland
* Ireland
* Italy
* Luxemburg
* Netherlands
* Norway
* Portugal
* Spain
* Sweden
* Switzerland
* UK

New EU States:
* Cyprus
* Czech Republic
* Estonia
* Hungary
* Latvia
* Lithuania
* Malta
* Poland
* Slovak Republic
* Slovenia

What follows is an example of the type of broad-based, comparative information you will find in the report:

Internet Users in Europe

Using the International Telecommunication Union data as a benchmark, eMarketer estimates there were 208.2 million Internet users in Europe at the end of 2003, which corresponds closely with Morgan Stanley's estimate that Western Europe contained 164.7 million users, while the remainder of Europe contained 43.5 million.

Internet users grew at a compound annual growth rate (CAGR) between 2000 and 2003 of 24.5%, according to eMarketer. Southern, Central and Eastern Europe grew at a CAGR of 46.7%.

The 10 largest Internet markets in Europe at the end of 2003 comprised 79% of all European Internet users and numbered 165.1 million, according to eMarketer analysis. Germany is the largest market in Europe, followed by the UK, which now has over 30 million Internet users. Three countries outside Western Europe, Poland, Russia and Turkey, made the top 10. Poland is the fifth largest Internet market in Europe, ahead of Spain, which has a population of similar proportions.

You will find many more charts, graphs, comparisons and analysis of this kind inside the Europe Online report.

Cover the Continent -- All in One Report

Bringing together the latest research from leading researchers around the globe, including Eurostat, Forrester, Gallup-Europe, IDC, ITU, Morgan Stanley, PwC and Yankee Group, and combining them with eMarketer's latest projections and analysis, the Europe Online report gives you a clear, complete overview so you can monitor the current and future performance of the European Internet economy and make informed conclusions.