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The Escape Industry: How Iconic and Innovative Brands Built the Travel Business

Author: Mark Tungate
Price GBP 19.99
Publisher Kogan Page
Publication date 03 October 2017
ISBN 978-0749473501
Publication synopsis The Escape Industry, by Mark Tungate, explores the evolution of the travel industry and the lessons we can take away from some of the world's leading brands. He explores the origins of these companies, and asks what it is that has enabled them to thrive, whilst others have failed and disappeared. The book explores the beginnings of some of travel's most iconic brands, including Thomas Cook, AirBnB, The Ritz, Lastminute.com, British Airways and Ryanair. Studded with exclusive interviews and alive with incidents and anecdotes, The Escape Industry takes readers on a journey into the past, and the future, of a fascinating industry in a way that will appeal to business leaders, marketers, travel industry professionals and anyone who has an interest in travel as a consumer.

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